The economic crisis spawned a trend: in the Tiffany bargaining.

Although Tiffany & Co. insisted never cut prices, there still more high-end consumers try to bargain in the shop.

This shows that even the rich have beginning to save money on the purchasing luxury goods.

"Everyone thought that must ask the question, for fear of becoming wise after the event." In the transparent way Tiffany CEO Michael Kowalski in the global elite Department of luxury goods, said, "Yes, more and more people ask this question (do not cut prices down), only one answer - the price is that price."

Although the Tiffany & Co. is significant loss in the current economic crisis - on the last quarter, sales decreased by 22% - The Company also insisted no lower prices. Many investors and analysts said the discounts in the long run will affect the Tiffany's brand image.

"The final price of Tiffany & Co. jewelry should not be used to indicate your bargaining skills," Kowalski said, "I think that the majority of customers do not want to bargain, this is a terrible hurt."
 
Different from Tiffany, in 2008 some high-end retailers have launched a substantial cuts price during the holiday activities in order to attract consumers.

Tiffany is known for its classic style jewelry, don¡¯t worry because the obsolete product backlog and slow moving, this is also the company has not been affected major reason for some of his peers.

For example, its 18.44 karats diamond engagement ring priced at six million U.S. dollars, designed by Jean Schlumberger inlaid with rubies, sapphires and diamond necklace priced at 45 million U.S. dollars, of course, in order to attract consumers, it also has silver earrings prices at 85 U.S. dollars.